METAMORPHOSIS

The Metamorphosis Collection explores the intersection between streetwear, mindfulness and sustainability. It is the first of it’s kind to be created with 100% reclaimed waste cotton, utilizes hyperlocal manufacturing and features graphics that honor the power of transformation within us all.

I was the lead designer for the sustainable streetwear capsule, Metamorphosis, which introduced a new product line and brand innovation opportunity for Wolven.

Through extensively researching high-performing streetwear marketing tactics and designs, I designed a collection and comprehensive marketing assets that sold out 2X + introduced thousands of new customers to our community.

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