Activist Skincare
Activist Skincare is the first 100% refillable skincare brand. I assisted in designing and managing social media content, email campaigns and partnership decks to increase community engagement and generate new customers, while strengthening the brands overall storytelling and brand positioning..
Role: Graphic Designer & Brand Strategist
Meet Activist
Activist Skincare is Earth’s first 100% refillable skincare brand. They’re refill pouches generate 99% less CO2 emissions & 75% less plastic waste. They offer an eco-luxury line of artisanal skincare products ethically handmade from organic botanical extracts and lab-quality, effective active ingredients. Female-founded & Mission-driven.
Project Highlights:
Managing our Earth Day Sale campaigns and content
Introducing Pinterest as a new channel by updating boards and creating high-converting Pinterest email templates
Creating top-performing social media video content
Creating a brand-partnership deck to share with new sustainability partners, influencers, and B2b partners
Providing creative direction & design for new interview series, “For The Changemakers”
For the Changemakers is an interview series featuring sustainability leaders and activists. I helped the Activist Founder organize and edit interview content, create the series branding and managed marketing campaigns to promote weekly interviews — increasing audience engagement, brand awareness and website traffic.
Content Creation
I created and edited high-impact storytelling content to highlight Activist’s brand values and communicate their sustainability story. Video topics include: communicating environmental benefits of refills, telling founder stories, and celebrating connection with nature.
Brand Deck
Activist Skincare was seeking to deepen their partnerships with their 1% for the Planet partners, expand their partner network, and strategize influencer partnerships. I created a branded deck as a resource to share with partners to showcase Activist’s mission, sustainable products, and easily communicate partnership opportunities.